General Contractor Google Ads Case Study
General contractor grows his business from PPC
Construction
In the competitive world of residential construction, it is tough for smaller construction companies to just stay busy; growth is even more challenging.
One of our agency partners reached out to us for help managing a long-time client of theirs that specialized in metal building construction. The campaign had historically performed well, but they wanted to see what our team could do to further improve results.
Challenge :
- Finding new ways to further optimize a campaign that was already well-optimized and performing well.
Our Solution :
- We utilized an RLSA campaign to hypertarget past website visitors who had not converted.
- Our team implemented a target CPA strategy to lower the average cost / conversion.
- We built out better refined ad groups.
- Our specialists constructed additional ad extensions to make the ads stand out more and increase CTR.
Campaign Results :
- Calls up 10% YoY.
- Impressions up 347% YoY.
- Clicks up 4% YoY.
- Total cost down nearly 3% YoY.