Allergy Clinics Google Ads Case Study
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PPC gets patients the allergy help they need
Medical
Challenge :
- Deliver higher quality leads from Google Ads within a short period of time.
- Work through various challenges related to adhering to Google’s guidelines for medical-related ads.
Our Solution :
- Restructure the campaigns for all clinic locations to be optimized for conversions.
- Implement CallRail in order to track every call and form submission generated from Google Ads.
- Remove keywords, days, times, zip codes, etc. that did not historically convert well.
The Outcome :
Recent month-over-month stats:
- Conversion rate up nearly 16%
- Cost / conversion down over 8%